I feel like Emotional Appeal is a
great topic to discuss further only because it happens all the time within
people. Whether you are trying to sell a product or trying to create an invention,
emotional appeal will always come into place. In order to make people attentive
or intrigued, you need to catch their focus by using emotional appeal. For
example, the soda “coca cola” has commercials of polar bears drinking coca
cola, making it seem that it’s so refreshing and unique. I’m not going to lie,
when I watch “coca cola” commercials, it makes me want to drink some because
the commercials are so entertaining and different. Coca Cola is similar to a
couple other drinks, but the commercials got me emotional which made me buy
some. People are not interested in the inner workings of a product. They want
to have a great experience using it; they don’t care how it works or how
difficult it was to create it.
I agree that emotional appeal is a really important topic. If a product is emotionally appealing it is more likely to be bought even if the product is not very well produced, it will seem like it is. Advertisements like the Coca Cola one with the polar bears does not actually talk about the product and its benefits, they just show people (or polar bears) enjoying it which is emotionally appealing to us because it makes us want a nice refreshing coca cola because we see other people enjoying it. Like you said, people are not interested in the inner workings of a product, they just want to enjoy their purchase.
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